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An EDM festival in Hart Plaza in Detroit, Michigan
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Win a Brand USA 'Music Takes You Further' Tool Kit!

Calling all agents! Love the USA? Want to learn more about the amazing variety of experiences the USA has to offer and have the chance of winning your own in-store party? Look no further!

We have 30 'Music Takes You Further' tool kits up for grabs with all the key elements to host an awesome, fun-filled musical event in-store, where you can invite your key customers to spend time with you, making this the perfect opportunity to sell an amazing trip to the USA.

If you’re not one of the lucky winners of an activation box, there are 50 more spot prizes on offer:

  • beach towels
  • tote bags
  • Love2Shop vouchers worth £50 each

The good news is more than one person per store can enter, so the more entries, the better your chances of winning. The best way to learn about the USA is to travel to as many places as you can, so while you’re in between customers in the UK, we have the perfect Discovery training programme to help brush up your skills – from Big Sur to the Big Apple.


This competition has now ended

Click here for full terms & conditions.

Hear the Music, Experience the USA

Preservation Hall Jazz Band performing in a intimate Louisiana venue

America's Musical Cities

In America’s musical cities, every chord, every riff, every bang of a drum tells a story. Here, Visit The USA shines a light on the destinations where such electrifying art forms as jazz, the blues, country, soul and rock and roll were born...

A colorful, welcoming mural in Austin, Texas

Austin, Texas - Cowboy Songs

Proclaimed as the 'Live Music Capital of the World’, Austin, Texas, is home to more than 200 music venues and offers a cool cultural vibe. Austin’s live music scene was born when the outlaw country music scene embraced the hippie lifestyle of the late 60s. Today, Austin continues to live and breathe live music. Visit for festivals like South by Southwest and Austin City Limits Music Festival, which welcome music lovers from all over the globe.

Austin’s metropolitan area thrives with a vibrant tech sector and arts community with diverse dining options, world-class sporting events, outdoor activities and cultural experiences.

The Motown Museum in Detroit, Michigan

Detroit, Michigan – Motown

Michigan’s most famous landmark is its biggest city. Detroit is a fascinating place to stay, full of Art Deco architecture and iconic museums: the Motown music heritage of Hitsville USA; the car history of The Henry Ford; the Detroit Institute of Arts.

Home to four U.S carmakers, Detroit was nicknamed the “Motor City” and the sound of its music became known as Motown. In the 1960s, Berry Gordy, Jr. founded Motown Records, the first African-American recording company to feature African-American musicians.

A performer singing at Rosa's Lounge in Chicago, Illinois

Chicago, Illinois – Blues

Chicago, the third biggest city in the country is a place bursting with wonderful museums, restaurants, bars, shopping opportunities, architecture and energy. It is also an epicenter of The Blues, which developed in the late 19th century as an expression of the African American experience and was influenced by work songs, spirituals and rhymed ballads.

As well as being a fascinating and endlessly diverse place to visit, it is also beautiful, pitched on the southwest shore of Lake Michigan – the only one of the five Great Lakes located entirely in the USA.

Dancing in the street as buskers perform in New Orleans, Louisiana

New Orleans, Louisiana – Jazz

New Orleans is an easygoing, jovial city where you’ll find incredible food, fantastic live music and friendly locals any time of year and any time of day or night. For daytime culture, Royal and Chartres Streets offer high-end shopping and art galleries, while an evening visit to the Faubourg Marigny district offers a more local introduction to the famous food and jazz.

New Orleans has a rich history that is greatly influenced by the many cultures that have lived there for the past 300 years. French-Canadians, Spanish, Irish, American, African and Caribbean people have all left their mark on the city’s food, architecture, traditions and music.

The vibrant neon of Ocean Drive in South Beach, Miami, Florida

Miami, Florida – Latin

Miami, the birthplace of Latin Pop and Salsa, is a city of immigrants, each bringing their own native rhythms and musical styles. From the Cuban conga to the Dominican meringue, traditional Latin rhythms flourish and merge in the music of Miami.

Vibrant and charged with the energy of Caribbean rhythms, Miami means big-city sophistication and seductive beaches to those who plug into its unique brand of electric charge

With a colourful arts scene, world-class shopping, water sports splendour, professional sports and a load of family attractions, Miami is one of the USA’s most well-rounded metropolitan destinations.

Exhibits inside Sun Studio in Memphis, Tennessee

Memphis, Tennessee – Rock 'n' Roll

From the rhythm of the Mississippi River to the beats of Beale Street, Memphis is where many forms of music were born and are still being recorded today, evolving the original Memphis sound.

The city is renowned for its links to Elvis Presley. The King’s Graceland home is preserved in his honour, and you can also trace his story at Sun Studio, where he recorded.

The Memphis music scene began in the mid-19th century, when African-American musicians travelling the Mississippi River stopped to perform. Today, Beale Street and its many clubs, is a nationally recognised landmark.

Colourful Venice Beach near Los Angeles, California

Los Angeles, California – Pop

Los Angeles is a trend-setting global metropolis with an extraordinary history and a rich cultural heritage. It’s known as the Entertainment Capital of the World and is home to renowned museums, along with 75 miles of sunny coastline. It is home to numerous world-famous recording artists, labels and film studios. Writing and producing music for films is an industry unto itself, one that makes LA so entirely unique.

Los Angeles is home to some of the USA’s best beaches and each one has its own unique character. Venice Beach is one of LA’s most known beaches and with its numerous galleries, quirky shops, street performers, Muscle Beach body-builders and more, it's the perfect place for a spot of people watching!

Country singer Carrie Underwood greeting the crown at the Grand Ole Opry in Nashville, Tennessee

Nashville, Tennessee – Country

Located in central Tennessee, Nashville lies in a valley through which the Cumberland River flows. Nicknamed the "Music City," Nashville is a mecca for music lovers for all genres but particularly Country music aficionados.

Nashville is the country music capital of the U.S. and is home to the Country Music Hall of Fame, Gibson guitars, Grand Ole Opry, Ryman Auditorium and multiple recording labels.

Whether you’re interested in art, history, music or architecture, you’ll stay busy during every minute of your time in Nashville.

Rooftop dining at JCT. Kitchen & Bar in Atlanta, Georgia

Atlanta, Georgia – R&B

Known as the birthplace of Rhythm & Blues – with themes similar to Blues songs, but influenced by Afro-Caribbean rhythms – Atlanta is a buzzing entertainment hub with seven professional sports teams and many prestigious museums, theatres and cultural venues.

Take in classic and modern art, and award-winning architecture, at the High Museum of Art. Those after a bite to eat can visit the world’s largest drive-in and grab a burger at Varsity. You can also visit the world-famous Georgia Aquarium – home to more than a hundred thousand animals and several thousand species, which reside in 10 million gallons of water.

The Radio City Music Hall lit up at night in New York City

New York City, New York – Hip Hop

New York, the largest city in the USA, is an architectural marvel with plenty of historic monuments, magnificent buildings and countless dazzling skyscrapers. The city is home to numerous museums, parks, trendy neighbourhoods and shopping streets.

It is true that Hip Hop Music originated in the South Bronx in the late 1970s. Using the language of “the street,” rap is rich in imagery, creativity and metaphor, with themes of social justice.

Visitors can enjoy the view from the Empire State Building, flex plastic in the fabulous shops of Fifth Avenue and beyond, get up close to fine art at MOMA and find superb food of every type and every price.

Exploring Nashville, Tennessee at night
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Musical Roots of the South

Southern charm and music heritage, found only in the USA


Pacific Coast Music Trail

West Coast cool – from the mountains to the coast and beyond


Rhythms of the River

From the Midwest to the South along the Mississippi River

About Us

Brand USA is the official destination marketing organisation for the United States and it the nation’s first public-private partnership to promote the USA as a premier travel destination. Our mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide.

Discovery Program

The USA Discovery Program is Brand USA’s official online training tool about the diverse destinations and experiences available in the US designed to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories. Unique features of the program include MegaFam integration, live events and webinars, and peer-to-peer learning.

Housed at, agents can find straightforward information on regions and U.S. states and territories, as well as experiences and holiday themes to provide a holistic overview of the USA as a destination and to enable cross-selling on all aspects of sales to the USA. Agents can take interactive quizzes to become USA Specialists, and receive award badges as a recognized qualification of expertise.

Learn more at:

The Official Resource for USA Travel Trade Planning

On Brand USA’s Travel Trade website, you can find inspiration and information to help you book more travel to the USA! You can browse robust regional and themed itineraries, beginning in key gateway cities and exploring beyond them to discover both iconic landmarks and hidden gems.

You can watch fun and exciting travel videos, and find out how to embed them in your own collateral, as well as accessing photos from across the USA. Using MediaValet. Learn important travel tips to help ensure that trips go smoothly, from visa and entry policy information to how to get around after arriving in the USA. Review resources customized to the travel trade including the latest on USA events, MICE requests, destination contacts, destination training and more.

Create Your Own Playlists Using Spotify!

In partnership with streaming service Spotify, Brand USA has launched a new marketing campaign called 'Hear the Music, Experience the USA.'

It aims to promote five American cities through their distinct music genres with five varied renditions of the Bobby Freeman tune, 'Do You Wanna Dance?'

The new renditions of the song include hip hop in Atlanta by Cam James, EDM by Bass Physics in Denver, a blues version by Nathan Quick in Houston, rock 'n' roll from Portland, Oregon by the Reptaliens and a soul version by Calma Carmona from San Juan, Puerto Rico.

Listen to the songs as well as custom Spotify playlists dedicated to USA cities here.