Win a Brand USA 'Music Takes You Further' Tool Kit!
Calling all agents! Love the USA? Want to learn more about the amazing variety of experiences the USA has to offer and have the chance of winning your own in-store party? Look no further!
We have 30 'Music Takes You Further' tool kits up for grabs with all the key elements to host an awesome, fun-filled musical event in-store, where you can invite your key customers to spend time with you, making this the perfect opportunity to sell an amazing trip to the USA.
If you’re not one of the lucky winners of an activation box, there are 50 more spot prizes on offer:
- VisitTheUSA.co.uk beach towels
- VisitTheUSA.co.uk tote bags
- Love2Shop vouchers worth £50 each
The good news is more than one person per store can enter, so the more entries, the better your chances of winning. The best way to learn about the USA is to travel to as many places as you can, so while you’re in between customers in the UK, we have the perfect Discovery training programme to help brush up your skills – from Big Sur to the Big Apple.
This competition has now ended
Hear the Music, Experience the USA
America's Musical Cities
Austin, Texas - Cowboy Songs
Detroit, Michigan – Motown
Chicago, Illinois – Blues
New Orleans, Louisiana – Jazz
Miami, Florida – Latin
Memphis, Tennessee – Rock 'n' Roll
Los Angeles, California – Pop
Nashville, Tennessee – Country
Atlanta, Georgia – R&B
New York City, New York – Hip Hop
Southern charm and music heritage, found only in the USA
West Coast cool – from the mountains to the coast and beyond
Brand USA is the official destination marketing organisation for the United States and it the nation’s first public-private partnership to promote the USA as a premier travel destination. Our mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide.
The USA Discovery Program is Brand USA’s official online training tool about the diverse destinations and experiences available in the US designed to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories. Unique features of the program include MegaFam integration, live events and webinars, and peer-to-peer learning.
Housed at www.USADiscoveryProgram.co.uk, agents can find straightforward information on regions and U.S. states and territories, as well as experiences and holiday themes to provide a holistic overview of the USA as a destination and to enable cross-selling on all aspects of sales to the USA. Agents can take interactive quizzes to become USA Specialists, and receive award badges as a recognized qualification of expertise.
Learn more at:
The Official Resource for USA Travel Trade Planning
On Brand USA’s Travel Trade website, you can find inspiration and information to help you book more travel to the USA! You can browse robust regional and themed itineraries, beginning in key gateway cities and exploring beyond them to discover both iconic landmarks and hidden gems.
You can watch fun and exciting travel videos, and find out how to embed them in your own collateral, as well as accessing photos from across the USA. Using MediaValet. Learn important travel tips to help ensure that trips go smoothly, from visa and entry policy information to how to get around after arriving in the USA. Review resources customized to the travel trade including the latest on USA events, MICE requests, destination contacts, destination training and more.
Create Your Own Playlists Using Spotify!
In partnership with streaming service Spotify, Brand USA has launched a new marketing campaign called 'Hear the Music, Experience the USA.'
It aims to promote five American cities through their distinct music genres with five varied renditions of the Bobby Freeman tune, 'Do You Wanna Dance?'
The new renditions of the song include hip hop in Atlanta by Cam James, EDM by Bass Physics in Denver, a blues version by Nathan Quick in Houston, rock 'n' roll from Portland, Oregon by the Reptaliens and a soul version by Calma Carmona from San Juan, Puerto Rico.
Listen to the songs as well as custom Spotify playlists dedicated to USA cities here.